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Radio Session 7 - Content Plan


OK, so you've told me about the basic concept behind your show and the audience your show will try and reach. Now time to tell me (and remember, think of all these planning posts as if you're getting together a proposal pack for a station) what your show is actually going to contain. The more detail you go into throughout the planning the more likely you are to not only hit merit-indicators but also focus your show when it comes to producing and editing it.



Do this part of your planning in the following way. 

1. Open up a new blogpost - call it 'CONTENT PLAN' 



2. Add the subheading 'INTERVIEWS' 

Who would be your ideal GUESTS for the show and why would they appeal to your audience? Name a few names and suggest WHY they would be ideal for your target audience. Can you think of a couple of questions you'd ask and put them into your planning as well?

3. Add the heading 'OTHER CONTENT' 

 JINGLES/STABS/IDENTS - are you going to make jingles/idents for your show? What music might you use for them? What will the jingle/stab actually say? What effects might you apply to your voice for these? (If you need to, record some audio with your phone, e-mail it to yourself, open it in Adobe Audition and have a play - also have a look at these for some tips as to how to make jingles/stabs)

https://www.youtube.com/watch?v=glNKBU6xEl4
https://www.youtube.com/watch?v=1AyEzDI3R74

 NEWS/WEATHER/TRAFFIC - how often would you give this information? Regularly because you're a drivetime/breakfast show (mainstream unspecialised music) or irregularly because you're a more niche/alternative type of show? Check the timeslot you've given yourself - how regularly do these things appear on air at that time?

DEBATES/PHONE INS - if you're going to have on-air call-ins from listeners what kind of subjects would you cover? Give me a couple of potential questions you'd throw out to the listeners - why do you think these would work with your audience? How would you allow the audience to respond? Just by phoning or also via social media? Would you need social media profiles to do this? What would be your twitter handle?

 ADS/TRAILERS  - what kind of ads do you think would suit your show (if you've chosen a commercial station). How often would you play ads? If you're on a public service station what kind of trailers for other shows would you play?

COMPETITIONS - What kind of prizes would you give away? Give me a sample competition question - would this properly test the knowledge of your listeners?

WHAT YOU SHOULD END UP WITH 

A blogpost containing your Content Plan, indicating who ideal presenters/interviews would be, as well as what other content your show might include.

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