Level 2 Media Radio

Ok, you've analysed a station and a show , then  conceived ,  planned  and  produced  your radio show The final touch is to hand it in, and evidence what you've done. Do this in the following way. 1. Open up a new blogpost. Call it 'My Talk & Music Radio Reflection'. 2. Answer, in a few paragraphs the following questions.Actually paste the bolded questions into your post and then add a paragraph answer to each. a)  How happy am I with my finished show?  Have you achieved what you set out to achieve? What are you particularly proud of in your final product? Do you think it will appeal to the target audience you've identified? b)  What could be improved with my finished show?  What would you change or improve about your finished product? How could those improvements be made? Is it a question of having more time, or practicing more with the software you used? If you could make the show again what would you do differently?...

You're probably sick of the idea of 'target audience' (I know I am) but in radio there's no denying that it's particularly important. Why do radio stations care so much about target audience? Well, if they're a BBC station they need to be able to prove they're catering for a part of the UK population that isn't being catered for elsewhere on the BBC network. The BBC has to provide programming for the whole nation or it won't get its license fee. So each BBC station will be keen to establish its own unique audience - the BBC annual reports always contain a firm statement of each station's target audience because having that unique audience is each station's justification for existing. If a BBC station started that basically had the same audience as say, Radio 1, the board of governers would ask why it's getting a bit of the license-fee and probably close it down. If they're a commercial radio station  they need advertise...

OK, we're nearly done with the analysis part of this unit. You should have already analysed a station in terms of its programme types, genres and audience, as well as a single show from that station in terms of its running order, presenters and content. Just need to slot in an analysis of the specific audience for that show and you're done. Do it in the following way.  1. Open up a new post - called it 'The Show's Audience'.  2. You've already identified the target audience for the station as a whole. Have a look at the post you've written about that and remind yourself who the target audience for the station as a whole is. Then tell me . . .  do you think the audience for this particular show is any different /more specific ?  Do you think the TIME the show is broadcast means it attracts a certain listener (eg a breakfast show might be heard by older/younger people than the station's target audience, a late-night show might not be heard by a...

As I mentioned in the last Radio post, I'd like all the 'Analysis' elements of the radio unit wrapped up by the new year so we can move on to you actually being in the studio and creating your shows. These analysis elements won't be assessed for a while but it'd be great to have them all done so next term's sessions can purely focus on you developing and finessing your presentation skills. Last week you'll have told me about a Radio station in terms of what kind of station it is (local/national/commercial/public/community) and what kind of shows they broadcast. The final part of analysing the station is telling me what the 'audience profile' for the station is, as you can see from the spec. I remember people predicting about 20 years ago that by now radio would be dead/over. It seemed like the most old-fashioned type of media and with the internet it was assumed that people would get information and music online and stop tuning into radi...