Radio Session 4 - The Show's Listeners

OK, we're nearly done with the analysis part of this unit. You should have already analysed a station in terms of its programme types, genres and audience, as well as a single show from that station in terms of its running order, presenters and content. Just need to slot in an analysis of the specific audience for that show and you're done. Do it in the following way.

1. Open up a new post - called it 'The Show's Audience'.

2. You've already identified the target audience for the station as a whole. Have a look at the post you've written about that and remind yourself who the target audience for the station as a whole is. Then tell me . . .

do you think the audience for this particular show is any different/more specific?

Do you think the TIME the show is broadcast means it attracts a certain listener (eg a breakfast show might be heard by older/younger people than the station's target audience, a late-night show might not be heard by as wide an age-group or by people only into a specific type of music).

Do you think the presenter appeals to a particular segment of the station's listeners?

What kind of social media do you think the audience for the show will use the most? What kind of social media presence does the show and its presenter have? Does who they're following give you any hints about the interests of the listeners to the show?

Give me a small paragraph telling me how the TIMESLOT and PRESENTER might attract a more specific audience, whether that's in a class/race/gender/age sense or not.

WHAT YOU SHOULD END UP WITH

The last post in your radio analysis containing your profile for the audience for the specific show you analysed.

Comments

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Level 2 Media Radio

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