Radio Session 4 - The Show's Listeners

OK, we're nearly done with the analysis part of this unit. You should have already analysed a station in terms of its programme types, genres and audience, as well as a single show from that station in terms of its running order, presenters and content. Just need to slot in an analysis of the specific audience for that show and you're done. Do it in the following way.

1. Open up a new post - called it 'The Show's Audience'.

2. You've already identified the target audience for the station as a whole. Have a look at the post you've written about that and remind yourself who the target audience for the station as a whole is. Then tell me . . .

do you think the audience for this particular show is any different/more specific?

Do you think the TIME the show is broadcast means it attracts a certain listener (eg a breakfast show might be heard by older/younger people than the station's target audience, a late-night show might not be heard by as wide an age-group or by people only into a specific type of music).

Do you think the presenter appeals to a particular segment of the station's listeners?

What kind of social media do you think the audience for the show will use the most? What kind of social media presence does the show and its presenter have? Does who they're following give you any hints about the interests of the listeners to the show?

Give me a small paragraph telling me how the TIMESLOT and PRESENTER might attract a more specific audience, whether that's in a class/race/gender/age sense or not.

WHAT YOU SHOULD END UP WITH

The last post in your radio analysis containing your profile for the audience for the specific show you analysed.

Comments

Radio Planning Session 8 - Running Order

If you're this far in your plan for your show should be coming together nicely. You now need to give me, as the spec requires, a running order for at least half an hour of the show. A running order is a plan for the show you are doing. Running orders are used throughout the radio industry and differ in format from station to station. The 'running order' might seem a bit daunting but basically - remember when you analysed a half-hour of a show and listed everything that occured? You're going to do similar for the show you're planning, mapping out how half an hour of the show would unfold and adding timings to it so it's tight. Do this as follows 1. Have a look at the following sites - there's sample running orders, each different. Give yourself a flavour of what running orders contain and what they look like. You're going to create one for a half-hour of YOUR show. As you can see they all contain different things depending on how detailed they ...

Radio Planning Session 10 - Timeslot And Music

The penultimate part of your planning documentation will tell me what's the ideal time-slot for your show and also what kind of music you'll be playing. Obviously the two are related - if you're broadcasting in the daytime you're not going to be able to play music with adult-content or swearing in it - if you're broadcasting at night your music choices can depart from the daytime playlist for your suggested station, and include songs that are more specialist/obscure. Complete this part as follows. 1. Open up a new Blogpost. Call it 'RADIO PLANNING: TIMESLOT AND MUSIC' 2. Add the heading. 'SCHEDULING' and tell me, even if you have already - what time of the day will your show be broadcast and why? How will that timeslot reach your target audience? What will your target audience be doing at that time - will they be able to hear your show? 3. Add the heading 'PLAYLIST ' and give me a list of at least 5, and anything ...

Radio Production Session 2 - Editing Your Links

Hopefully you've SAVED your links properly as mp3s or wavs and can open them up in Adobe Audition. You now need to lace together your links with your music, as well as create jingles/stabs. You also need to leave me some EVIDENCE of this process so every now and then please screenshot what you're doing and save images in a folder (I'll figure out how to turn this into a production diary). REMEMBER - you can EDIT individual tracks in 'Edit View', you can put together various tracks in 'Multitrack' view. Have a play with effects and see what occurs. If you need help editing tell me and I'll come and help. These videos will be helpful also. (Editing Audio With Audition) (How to Make Your Voice Sound Better With Audition) (how to mix music + speech)

Level 2 Media Radio

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