Radio Session 4 - The Show's Listeners

OK, we're nearly done with the analysis part of this unit. You should have already analysed a station in terms of its programme types, genres and audience, as well as a single show from that station in terms of its running order, presenters and content. Just need to slot in an analysis of the specific audience for that show and you're done. Do it in the following way.

1. Open up a new post - called it 'The Show's Audience'.

2. You've already identified the target audience for the station as a whole. Have a look at the post you've written about that and remind yourself who the target audience for the station as a whole is. Then tell me . . .

do you think the audience for this particular show is any different/more specific?

Do you think the TIME the show is broadcast means it attracts a certain listener (eg a breakfast show might be heard by older/younger people than the station's target audience, a late-night show might not be heard by as wide an age-group or by people only into a specific type of music).

Do you think the presenter appeals to a particular segment of the station's listeners?

What kind of social media do you think the audience for the show will use the most? What kind of social media presence does the show and its presenter have? Does who they're following give you any hints about the interests of the listeners to the show?

Give me a small paragraph telling me how the TIMESLOT and PRESENTER might attract a more specific audience, whether that's in a class/race/gender/age sense or not.

WHAT YOU SHOULD END UP WITH

The last post in your radio analysis containing your profile for the audience for the specific show you analysed.

Comments

Radio Planning Session 10 - Timeslot And Music

The penultimate part of your planning documentation will tell me what's the ideal time-slot for your show and also what kind of music you'll be playing. Obviously the two are related - if you're broadcasting in the daytime you're not going to be able to play music with adult-content or swearing in it - if you're broadcasting at night your music choices can depart from the daytime playlist for your suggested station, and include songs that are more specialist/obscure. Complete this part as follows. 1. Open up a new Blogpost. Call it 'RADIO PLANNING: TIMESLOT AND MUSIC' 2. Add the heading. 'SCHEDULING' and tell me, even if you have already - what time of the day will your show be broadcast and why? How will that timeslot reach your target audience? What will your target audience be doing at that time - will they be able to hear your show? 3. Add the heading 'PLAYLIST ' and give me a list of at least 5, and anything ...

Radio Session 7 - Content Plan

OK, so you've told me about the basic concept behind your show and the audience your show will try and reach. Now time to tell me (and remember, think of all these planning posts as if you're getting together a proposal pack for a station) what your show is actually going to contain. The more detail you go into throughout the planning the more likely you are to not only hit merit-indicators but also focus your show when it comes to producing and editing it. Do this part of your planning in the following way. 1. Open up a new blogpost - call it 'CONTENT PLAN' 2. Add the subheading 'INTERVIEWS' Who would be your ideal GUESTS for the show and why would they appeal to your audience? Name a few names and suggest WHY they would be ideal for your target audience. Can you think of a couple of questions you'd ask and put them into your planning as well? 3. Add the heading 'OTHER CONTENT' JINGLES/STABS/IDENTS - are you goi...

Radio Session 5 - Planning part 1 - The Concept, The Intended Station

Imagine you were going to a radio station or even a bank manager with an idea for a radio show you want them to back. Obviously they’re going to want to see - that you’ve got a good concept for a show - that you’ve planned for what it’s going to contain - they’ll want to hear a snippet/sample of what your show would be like. That last bit will come when you've actually finished PRODUCING the show (recording, editing it) but before then, as you should be used to by now, you need to ensure your PRE-PRODUCTION stuff is in place i.e your planning . As ever, when these units go beyond the analytical into the creative you get more opportunities to get merit/distinction grades. Here's the criteria in the Radio unit associated with planning. As you can see there's a LOT of things to do & the more detail you can go into in your planning, the better your chances of hitting the merit criteria. In your first planning post I want you to deal with P3 part (a) , i.e...

Level 2 Media Radio

Search This Blog